Writing blog posts that help drive ecommerce sales is no easy task.
If you want to drive e-commerce sales and grow your online store, keyword research with Surfer SEO is key.
It helps you understand your target audience, the terms they use when searching for products like yours, and where to insert specific keywords to improve your ranking on search engine results pages (SERPs).
By analyzing relevant competitors’ websites, you can discover the most effective ways to optimize your content. Keep reading to learn why using keyword research with Surfer SEO is essential for any e-commerce business that wants to stand out and increase its sales.
With this knowledge, you'll be able to craft meta descriptions that engage customers and make them more likely to click through to your page.
Knowing what keywords to target and generating content that resonates with your readers can seem difficult - but it's all about knowing where to look to get the best information.
How to get the attention of search engines
In this video, I walk a makeup ecommerce client through how to use Surfer SEO to identify the best keywords and content clusters to target on her ecommerce makeup store.
Surfer SEO is an incredibly useful tool for website owners, allowing them to see what is already working and adjust their own content accordingly.
How search volume impacts your seo strategy
Surfer SEO provides insight into the keywords your competitors are targeting, as well as identifying themes and topics that are proven to perform well for sites in your industry.
This helps you create targeted content quickly, helping you stay ahead of the competition in terms of search engine rankings and customer engagement.
Your blog is critical for search engine optimization
By taking my client through a step-by-step process of using Surfer SEO's features, she will be able to perform keyword research faster than ever before.
Giving her blog posts an edge over her competition, while also allowing her to target customers who may not have known about her products before!
She can also use ai writing tools like Jasper.ai to craft SEO-friendly titles and meta descriptions, helping her rank higher in search engine results.
Get to the tops of the SERPs (Search Engine Results Pages)
Additionally, Surfer SEO's competitive analysis feature provides an easy way for my client to understand what impact these articles will have on her rankings on the SERPs (Search Engine Results Pages).
The platform even goes one step further by providing advanced analytics that track the performance of her content over time.
This helps her determine which posts are resonating with customers and allows her to optimize her content accordingly.
Keyword research tools like Surfer SEO save so much time!
By leveraging Surfer SEO, she will have the tools she needs to outrank the competition and reach more potential customers.
With regular optimization of her blog posts based on the data provided by Surfer SEO's competitive analysis feature, my client will be well on her way to increased visibility in no time!
If you're interested in your own content audit to develop a content planner that will drive your ecommerce sales, please visit my website to purchase your own content audit for only $99!
To summarize, with Surfer SEO, my client will have the necessary tools to optimize her content to outrank the competition and reach more potential customers.
With an audit of her existing content and regular optimization according to the data provided, she will be able to increase her visibility in no time!
If you're ready to stop messing around and start writing blogs that rank RIGHT AWAY: get your own content audit right now!
This transcript has not been edited for errors.
Is Keyword Research Important?
[00:00:00] Crystal: Is there one or the other that kind of stands out to you?
[00:00:06] Client: So I would definitely say like lip gloss or glitter lip gloss for sure.
[00:00:10] Crystal: Okay. Because glitter lips glosses has the highest search volume per month.
And it's still at a 44 difficulty.
Which is, in context is pretty low.
It's the third lowest difficulty over here.
So it's got good search volume. You're already ranking on page four or five for it.
Our goal is to get you to page one.
Where to find Keyword Ideas
This program's called surfer.
It's going to show you what articles you need to write to dominate the search results.
Now, it's almost like you become your own best affiliate. Because as these article topics come up, you write them. And then you link back to your product.
And then you link between the articles.
And link back to the product.
And so you're creating your own web of authority.
Target product keywords with a decent monthly search volume
And Google's Oh, somebody's searching for this?
This website is the authority on that thing.
Oh, it's already up.
Yay. I get so excited. okay. So here are all of the different articles that you could potentially write. Okay.
Long Tail Keywords = Bottom Of The Funnel
[00:01:16] Client: Yeah. Okay.
[00:01:18] Crystal: That's pretty cool. So I'm just gonna, I'm going to scroll through this really fast just so you can see how many there are
Wow. Okay. Yeah. So you don't do all of them.
Keyword Difficulty Is Related to Search Intent
First, over here, this is search intent. Okay.
It's good to have an informational article.
That's just somebody searching for information.
Not necessarily where you want to spend most of your time.
Informational Searches is the top of the keyword research process: Higher Search Volumes
But if you can, provide some value in one of these areas?
Say, makeup for festival, that could be a good one.
You could make a tutorial about make up for festival. Okay. Put a blog on your website about it. Got a little video.
Maybe, I don't know if you've got an influencer contact or something that could do something.
Then that all connects together.
Then Funnel Your Target Audience With Your SEO Strategy
And it's Oh, then I need to get her lip gloss.
Or I need to get that, eyeliner, eyeshadow or whatever.
So that's informational.
And. It tells us right here that the search volume for this cluster of keywords almost 3000 a month.
So you could expect if you wrote this article and got it together, whatever 29 visits a month.
Which I know sounds like, Ooh, all that for that.
But if it's really targeted to what people are looking for, you're throwing a dart right at them.
Versus just hoping somebody's going to find it.
So there's that. So yeah, choose one of those.
Make up for Festival sticks out to me.
But the biggest one, obviously.
Analyze keywords for profitability
It's like bottom of the funnel is the shopping options.
Because it's like people are looking for something.
They're looking for a lip gloss with shimmer.
So if you can have content on your page.
[00:03:04] Client: That makes a lot of sense.
[00:03:06] Crystal: Yeah, and here's something that not a lot of people, I don't think, have thought about.
Because this is more like an affiliate marketer mindset.
I think about your product pages.
Implement your keyword strategy on your product pages
One way to grab a hold of this and create authority without actually having to write all the blogs.
Is to optimize one of those pages. With these words.
[00:03:30] Client: Words. Okay. Yeah. That's what I was also thinking about, and I was just like, maybe I can start taking some of those keywords and rewrite the description.
Put those in there too.
[00:03:39] Crystal: Yes, exactly.
Using Relevant Keywords on Your Product Page Is Helpful Content
I love talking to you because I could tell from the moment that we started chatting that we were going to be on the same page with these ideas.
Yeah. And then what's really cool about this one over here.
It stands out to me is that It has holographic makeup.
So if you then do a content cluster about holographic eyeshadows later.
Make a keyword list to create internal links for your blogs and products
That's a natural link to that article.
[00:04:05] Client: Gotcha.
[00:04:05] Crystal: And when you write the articles, you want to create graphics that represent those things.
Your own advertisements.
Oh, find this here, click here to shop or whatever, very simple, but not a lot of people do it.
And because there's so many at bottom of funnel, I would just choose like 10 of these or something that is Yeah. The most aligned with what you do. Gotcha.
[00:04:31] Client: Diamond lip gloss, ok.
[00:04:33] Crystal: Yeah. Now the other thing that you have to think about is the other element of search intent.
So it's yeah, this is shopping, but what are they shopping for?
So it looks you could hijack this keyword for sure.
But sometimes it's maybe a brand name, right?
Keyword Research Tools Have Moved Beyond Google Keyword planner
[00:04:50] Client: Yeah. Anastasia is definitely a brand name.
[00:04:53] Crystal: But you could do something fun where you're like comparing your stuff to her stuff. Yeah. So this is what I'm going to do for you.
Right here is an option to export.
So I'm going to email that to you. It's going put it in an Excel spreadsheet.
Oh, okay. Perfect. Yeah. So you could look at it.
And then definitely, like you said.
Look at those keywords, try to infuse them or whatever.
And if you want one of these for those other content clusters, I sell these for $99.
Gotcha. That's the first step.
It's just okay.
Take a look at it. See if there's some articles you want written.
Oh, let me show you one more thing.
Because you're probably curious about, like, how do you write this in a way that makes sense?
Which one of these stand out to you the most?