For years, I coached volleyball. Now I coach business owners who want to optimize their websites to get found online.

Straight From a Coach's Heart

You can count on me for honest, straightforward guidance on Shopify, Pinterest, on-site and off-site SEO, and email marketing basics.

I'll share my knowledge and experience to help you grow your business.

As a fellow Etsy and Shopify seller, who has grown my own business from zero to almost $300k in sales, I understand the challenges and opportunities you face.

My insights come from real, hands-on experience and I'm here to help you navigate your own journey.

I am a friendly, encouraging coach with a strong Christian faith that inspires me to motivate and serve others.

My heart attack in 2020 made me realize one thing: I wanted to live a creative, inspired life and support others to do the same!

Let's take this journey together and see how far we can go.

Crystal Waddell Headshots for Media Use

crystal waddell headshot

Founder, CW Media

Crystal Waddell

Speaking Collaborations

December 6, 2023

The Product Biz Podcast

Hidden tips and tricks that MOST aren't sharing about SEO with Crystal Waddell

Listen to Crystal on the Product Biz Podcast!

Listen here

August 5, 2022

Her-Mine "In Her Words: Sharing Stories of Female Warriors" Interview

I shared the story of my heart attack in 2020 and how that impacted my entrepreneur journey!

Watch the Video Interview Here

The Alisa Meredith Show Date: September 23, 2021

SHOPIFY AND PINTEREST: How To Use These BFFs To Grow Your Sales

I spoke with the fantastic Alisa Meredith about using Shopify and Pinterest Marketing to skyrocket results.

Some things have changed, but Pinterest and Shopify remain an awesome combination for your Shopify store marketing!


You can always find me on the Simple and Smart SEO Show Podcast!

The Simple and Smart SEO Show Podcast with Crystal Waddell

Every week I chat with BIG BRAINS to discover new ways to optimize your brand to show up in search results! Find the podcast online or on Simple and Smart SEO on Spotify and Apple Podcasts.

Watch on the Knowledge Vomit Youtube!