For years, I coached volleyball. Now I coach business owners who want to optimize their websites to get found online.

Straight From a Coach's Heart

You can count on me for honest, straightforward guidance on Shopify, Pinterest, on-site and off-site SEO, and email marketing basics.

I'll share my knowledge and experience to help you grow your business.

As a fellow Etsy and Shopify seller, who has grown my own business from zero to almost $300k in sales, I understand the challenges and opportunities you face.

My insights come from real, hands-on experience and I'm here to help you navigate your own journey.

I am a friendly, encouraging coach with a strong Christian faith that inspires me to motivate and serve others.

My heart attack in 2020 made me realize one thing: I wanted to live a creative, inspired life and support others to do the same!

Let's take this journey together and see how far we can go.

Crystal Waddell Headshots for Media Use

crystal waddell headshot

Founder, CW Media

Crystal Waddell