Full SEO Audit Mistakes and Exactly How to Correct Them
by Crystal Waddell on Sep 10, 2023
SEO is one of the vital aspects of digital marketing and online presence.
It is all about making your website rank higher on search engines.
If you find a decrease in traffic and leads from your website, it's time to conduct an SEO audit.
Recently, we noticed several common SEO audit issues and decided to have a conversation about it on the Simple & Smart SEO Show.
In this blog post, I'll recap some of those issues to help you solve them.
Search Engines Do Not Like Broken Links
A Broken link happens when a hyperlink on your website goes to a non-existent page.
It's frustrating for a user to click on a link and find out that it doesn't work.
It's also not good for your website's SEO.
Google's (and other search engines) mission is to give their users the best content, the fastest.
If they recommend your website or a broken link, the distrust is passed along to the search engine. That's why it's so important to make sure your links work or are redirected.
You need to make sure that all the links on your website are functioning correctly.
Use link checking tools to find broken links and fix them immediately. Google search console offers a free broken links report. You can also find this information by using common SEO tools like Semrush, Ahrefs, Moz, or Ubersuggest.
It's important to make sure your website is user-friendly as well as SEO-friendly.
404 Pages: The End of The Road For Broken Links
A 404 Error Page is a dead-end page that appears when a web page cannot be found.
It is a common issue that occurs when a page has been moved or deleted.
Having too many 404 pages on your website leads to poor user experience, making visitors leave your website quickly.
Use tools like Google Search Console to identify 404 pages on your website.
Fix them by redirecting them to other relevant pages on your site.
Common Metadata Errors
Meta Descriptions Issues
Meta descriptions are brief summaries of a page's content that show up in search engine results.
A lot of times people will duplicate content (make a copy of an existing page). Unfortunately, the meta data is also copied, which is a big SEO no-no. Every page should have a different meta description.
Missing meta descriptions, duplicated ones, or too long/short descriptions can harm your website's ranking.
Make sure every page on your website has a unique, concise, and accurate meta description. 150-160 characters is the target length.
Use tools to check the length of your meta descriptions to ensure they're appropriate.
Multiple or missing H1 title tag
H1 tags are the most crucial part of your website's content structure.
Your H1 tag should describe the content of the page in a concise and relevant way. On a Shopify page, your product title is your H1 and should be the same as your page's meta title.
If you have multiple H1 tags on a single page or missing them altogether, it affects your website's SEO and readability.
Ensure that every page on your website has one H1 tag that precisely describes the content on that page.
The Most Common Error I See: Low Word Count
Pages with low word counts can negatively impact your website's search engine ranking because Google sees that as "thin" content.
It's like you didn't work that hard to set up the page. And if you didn't take the time to include a minimum of 300 words, what else did you skimp on?
(Obviously, that may or may not be true, but I'm just telling you how search engines view low word count.)
Writing quality content is one of the most crucial parts of SEO.
Pages with minimal words or simply images are not going to be ranked well by search engines.
Make sure you write targeted and relevant content that is easily readable. It's recommended to write at least 300-500 words for each page on your website.
SEO Audit Tools Make It Easier Than Ever To Fix Technical Issues
Conducting an SEO audit is a crucial part of optimizing your website.
It helps you identify issues that harm your website's ranking and make improvements accordingly.
The common SEO audit issues discussed in this blog post are broken links, meta description errors, low word count, 404 pages, and multiple or missing H1 tags.
These issues can occur due to various reasons, but using the right tools can solve them. Ensure your website is user-friendly and SEO-friendly by addressing these SEO audit issues.
By resolving these issues, your website will rank higher on search engines, which ultimately leads to better traffic and leads.
Listen in to this episode of the Simple and Smart SEO Show podcast as B and I discuss the most common errors we run into when using SEO audit tools.
This transcript has not been fully edited for errors.
Okay, welcome back. We are going to tackle some SEO audit issues that commonly show up. I'm excited about this. Crystal, are you there? Yeah, I'm here. I'm excited. I can feel it. I can feel that excitement. Okay. Well if you're part of the SEO shorts crew that we have, we kind of released these episodes a little bit backwards.
We have the how to for how you can go and improve these errors over on the SEO shorts. I believe that episode will, by the time this comes out, it's probably dropped like, I don't know, three, three weeks ago or something like that. So if you're interested in figuring out how to fix these issues, you should probably check out the SEO shirts link that's gonna be in the show notes.
Subtle plug. Awesome. Yeah, I was like confused for a second. I was like, which show is this again? But okay, I'm with you now. I'm with you. We welcome to the Simple and Smart SEO show. But if you're curious about the how to, for how to fix these errors, you can pop on over to SEO shorts.
Ta-da. Awesome sauce. Awesome sauce. Okay, so where are we starting? Where are we starting today? Or actually do you wanna tell us like all the things we're gonna talk about and then we can start with the first one? That sounds smart. Let's do that. Okay. So we're gonna be working through the following. We're gonna talk to you about broken links,
meta-description errors, low word count, so the meta-description errors also include a missing meta-description or one that's like too long or a duplicated one. And then we've got low word count, which we'll get into that seo non-friendly. Yes. That's a complete sentence. We'll dive into what that means. Response code four x x, also known as like if you ever see a 4 0 4 error page,
all of that stuff, it's like, oh no, you landed on the wrong thing. Title tag errors, which include again, one that's missing, a duplicated one. And finally we're going to get into multiple or no H one headings. So ta-da. Awesome. So I say we start with broken links, you know, since number one. It was the first one you said,
but it's also something that most people grasp the concept of, right? Yeah. Tell us more. So, Okay, so a broken link is anytime you click on a hyperlink or something that's like highlighted in the text online and it doesn't go anywhere and it's like, sorry, this can't be found, you know? And it's like your worst nightmare. But Go ahead.
I have a good, I know I made a face, I have a good comparison for it. It's like when Siri is like rerouting because your destination is like, well that's not true. Hold on. You know what, okay, this is a better accident. I'm Like, I'm gonna make this happen. A better example is like I've punched in an address and it's still kind of new,
so it's like you're gonna have to park and walk to your destination. It's like, we don't exactly know where this is Maybe, But it'll get you close. How about, Yeah, cuz a broken link doesn't get you close, it doesn't get you anywhere. I know there's no like relative. I'm trying to, how about this, the on, I've been Searchie Airbnb to try to find like the next place I'm gonna live.
And it gives you like a search area, but you have no idea like where to go. How about that one? No, no. We're gonna to cut this on the show. Yeah, I was like, I think you're trying too hard. I am. You said your brain wasn't working and I think that was a connection. Like a broken linkage.
Just a broken link, you know what I mean? It's just something that does, it's a dead end. That's more, it's like what it is. Like if you were to drive to your Airbnb, but then you came to a dead end and you didn't get there, that's that's a broken link. Oh no. Yeah, that is a broken link.
Okay. That's a good, that's a good, I like it. Yeah, I was trying to make one of those other ones happen. Yeah. Well and you know, broken links are really common because let's say, let's say you had a, like a lead magnet or some sort of download that you were giving away for free and then you changed it.
Well depending on where you put it, people might still be able to find it online and they click and they wanna get this thing, but it's not there anymore. Yeah. So therein lies a broken link. Therein lies a broken link. Another example from my website that I know that I have to be careful of is I changed when I updated my site to go from wet massage to copywriting,
I know I changed the u l slug specifically on my services page. So I can't just have slash services, it has to say slash healthcare copywriter. So like that's an example. If you did that with your website, that's probably what's happening unless you made sure to update all of the links. Yeah. And you know, there's the process of manually updating the links each one.
And then a lot of times, depending on what your C M s, your content management platform or service is, you, you have the option of like changing the the U at the U R L level. So instead of it going to whatever you had set up before, you can create something different so that when somebody clicks on that link or types it in,
you know, not that they'll type it in, but if they clicked on that link, it would automatically create what we call 3 0 1 redirect. And so from the user side, nothing is wrong, you know, and ask yourself, when's the last time you actually looked at the URL bar to see what the slug was? You know what I mean? Or to see what the address was on the url.
So that's kind of the best way to do it. But when you have a whole bunch of, you know, 3 0 1 s and especially like if you create one, one redirect because you change your freebie and then you, then you change it again because you have another freebie, now you're having like this chain of redirects and that also is a negative thing.
So, you know, there's definitely some thought and strategy that goes into how to fix that. For sure. Yeah. And it is fixable, so don't panic if you're like, oh no, I definitely have lead magnets that I no longer talk about and it might be tagged somewhere. Don't worry, there's a way to fix it. But if you wanna find out how you're gonna have to go through the SEO shorts episode.
Yeah. And you know, there's another place that this shows up a lot is just like you said, like when you pivot niches, you know, like if you're, you know, talking all about massage therapy and then now you're talking about copywriting, you're definitely gonna have pages that maybe aren't as important anymore that you kind of, you know, recreate or redesigned to fit like what you're doing now.
And you know, the old links aren't gonna work. That page might not even exist anymore. Exactly. All right, so broken links, I feel like we're covered on that one. So the next one that we're gonna talk about is meta-description errors. And I was hinting when I was reading through these that that includes like a missing meta description, one that's duplicated.
What else can you think of Crystal? Oh, okay. You said missing meta descriptions. Duplicated meta descriptions. Meta descriptions that are too long. That's one. I don't necessarily see ones that are too short, but it's possible because a meta description should be between 150 and 160 characters. But I know even on Shopify, on the blank that they have for you to fill in your meta description,
it will give you like 200 characters or Something like that. Yeah. You can't trust what the websites are saying. Cuz even on Squarespace, I, or it might not be Squarespace, don't quote me on that, but I've seen one where it's like 400 characters and I'm like, please don't tell people that. That's like what? Yeah, I'm like,
and I remember yeah on the, the homepage of the Shopify theme template, it's like 320 characters for the meta description. And so if you don't know any better Yeah. Which nobody does. I mean by the time you figure out that there's a box there that you can put some stuff in, you're like, oh, I got 320 characters to keyword stuff.
Okay. Yeah. You know, so that's what usually usually happens, but, and what's interesting is it's two times the recommended amount. So that doesn't really make any sense. You know, I wonder what I have no Idea is going on there. Maybe that used to be the character limit and then they modified. I have no idea. But like you said,
when I first saw that, I was like, oh, this is where I put SEO keywords. Okay. And I think I tried to maximize the keyword, you know, the, the amount of characters that were in that box and I was using those vertical bars a lot. So I remember, and I think that actually, I think that actually was how my website was set up.
Cuz I had a friend help me set it up way back when. And then when I went through and updated everything for copywriting, I was like, oh, he's like, we've got the verti vertical bars in here. Let me just continue that pattern. And so it was like Britney Herberg vertical bar, Raleigh, North Carolina vertical bar, like massage therapy.
And then I updated it to copywriting. And so don't, don't, don't do that. Yeah, for sure. I was a big fan of the vertical bars because I use those a lot in Pinterest. But you know, I try to limit myself to one vertical bar and that has more with the title tag. So I'll, I'll talk about that.
That'll be like a, a nice little bonus for you, especially if you're a product seller. I learned this in a page fly seminar, so I will share with you what you should put after that vertical bar. But we're not there yet. So We're not there yet. So if you have, oh other things that are important to point out because like the duplicate meta description is a not great thing and it's gonna get flagged as an issue.
So a note there is that you want to have every page including like blog pages or product pages or whatever you have. And correct me if I'm wrong in saying that, I usually try to stay away from e-commerce advice, but every page needs to have a unique meta description. Yeah. And one thing I've found, it doesn't matter which website builder platform CMS that you're using,
I've seen this with every, every person so far that I've talked to, whether it was a WordPress, Shopify, or Squarespace. When you create a page, a lot of times it seems like the easiest thing to do when you're making another page is just duplicate that page because there is gonna be some information that you know you can use again. Or at the very least it feels like template,
right? But what happens is when you duplicate that page, you're also duplicating the meta information, the metadata. And so that's where these duplicate meta-description errors come up most often. Most often. Yeah, I agree. Another note for the meta description is that, well there's two things. One I've been told, and I've actually seen this happen, that Google and other search engines don't always take the meta description you provide and use it.
Sometimes they're like, oh that's a cute suggestion. And then they do their own thing. I always feel like it's better to have something in there to indicate what you would like to have said versus not having it in there at all. So that's one thing. And then the other thing is when you're writing it, write like you're writing to the person.
Take those copywriting skills that you're putting on to use on your webpage and on your emails and put that to use in your meta description. Because when it comes to a search engine results pages or query, someone types in a question in Google, you know, the results page show up, they're gonna be more inclined to click on things, especially if they feel like someone's talking to them and actually helping them solve the problem that they want to solve.
Yeah, absolutely. 100% agree. Good job. We need a sticker. Okay, who's up next? Low word count. Sweet. Wow. Now low word count. Honestly, this is one of the most time-consuming SEO fixes to make because yeah, you know, when you do an Uber suggest site audit, their on page SEO suggestion is that your word count is at least 200 words.
However, I've seen on other websites that it should be a minimum of 300 words. So ideally, you know, you'd get to 300 plus, you know, but you're gonna pass your Uber suggest site, audit test or whatever if you have at least 200 words on the page. Yeah. And the best way that I have found to do this and do this quickly without going insane is to use Jasper.
And so that's one of my favorite things, my favorite use cases for Jasper, because I recently had a client where, I can't remember, I think she had like maybe 60 pages with low word count. Wow. And yeah, that's a lot, right? That's a lot. So yeah, and this happens a lot too with, you know, again,
e-commerce product pages, collection pages, it's like where do you even put the text? You know? Yeah. Like sometimes themes are set up to where, you know, you don't even realize that you can add text to that page. So that's been kind of a, a common thing. But yeah, 69 pages with low word count. And honestly when I started,
she's probably gonna listen to this and go, I dunno who you're talking about, you're talking about me. But I didn't even realize like, oh my gosh, 69 pages, that's a lot of pages to up that word count. But because I had Jasper, you know, I was able to knock it out really quickly and I wrote in a tone of voice that was,
you know, very friendly and you know, similar to her brand. And you know, every time I, I wrote one, I'd send it to her, I'd say, Hey, can you read it? Double check it, make sure it sounds okay. And we collaborated and kind of co-created that together. But that low word count without a, without an AI writing tool or without,
you know, you just being an an awesome writer and someone who loves to write and has the time to write that is definitely gonna be a time consuming fix. Yeah, it can be for sure. So I would say some of the pages for service providers that this shows up a lot with is like if you have that Instagram link bio, a lot of us just put,
you know, buttons and that's it. You can, you know, think through like what else you can write in there. Can you give them some helpful information to help them make a decision about like what freebie they want or what podcast to listen to or how to work with you. So that's one page. Contact pages often I see flagged with a low word count.
Again, maybe you just like write them a little letter on there, just say hi, tell them you know that you're happy that they're around and whatever. Just like whatever works for your brand. You can just think through that and write a little bit of a something there for them. Are there any other pages you can think of? I know those are the,
the two that always come to mind for me. Yeah, I guess like I said before, just the collection pages, primarily product pages and then, I mean, it's essentially any page, it's not a blog page Pretty much. Yeah. Yeah. Because blogs are, by nature gonna be longer and you know, even some blog pages aren't 300 words.
So, you know, at the minimum, you know, cuz we've talked about this before, people are like, how long should my blog be? Well, it depends, it depends on, you know, what's ranking for the keyword that you want to rank for. But in terms of word count, we now know that it at least needs to be 300 words probably for you to be looked at favorably by Google that you don't have thin content.
Right. You know, so with a blog, you know, let's, let's aim for 300 words or more. I've been trying for, so my blog, weekly blog writing goal for 2023 has been going pretty well. Three for three. Nice. Good job. So I'm very excited. Thank you. And last week I was like, all right,
just 500. Just 500. Cuz I have a lot of writing that I'm doing for client work and I was like just 500 words. I think I ended up with like 1400 words, which is great. But my, my threshold has been like, just hit 500 and once I do, I usually keep going. But that's been my, that's been my number.
If that helps you listening. If you wanna shoot for a number and at, you know, what was I gonna say there was something else helpful that I was gonna share? Oh, helpful. Okay. So with the Google helpful content update, again, just make sure that you're getting the information across so that your article is helpful to the person who's going to search for find,
click on and read that blog post. Yeah, for sure. And you know, most people, you know, I don't know, like they, they say your information should be scannable and we're gonna talk about maybe that just a little bit when we get down to the H one s, but that's most, that's really what's really important too as well.
Not so much the word count, but just that it's easy to read and easy to grab that really important hopeful information. So yeah. And, and I wanna make a a note here, like people always talk about bounce rate and I'm so glad for the most part that the new GA four does not, you know, talk about bounce rate as much as it does engagement rate.
Because if somebody comes to your website and reads your article or you know, comes there and finds the helpful content they need, even if they find it right away within a few seconds, you know, Google is not gonna penalize you because they found what they needed and they left. Yeah. What hap what happens for like penalties is when they come to your website and then they go back and they click on somebody else's because they didn't get the information they needed.
So it's not so much about word count in general, there's lots of factors that go into, you know, how much or how many words and what words and all that type of stuff. But ultimately Google wants people to be able to find the information that they're looking for as quickly as efficiently. And as you know, fully, I don't know if that's the right word.
Yeah. As possible. And it's not gonna count against you if you don't have, you know, 5,000 words if you answer the question and you solve the problem. I also, you brought up something, I feel like it's not fair when people like for Google to penalize you, when someone clicks on your article, they get some piece of what they need and then they go somewhere else.
Because also too, like when we're writing these pieces of content, we also, we often have like a pretty narrow focus. So I feel like it's, it's not the end of the world if you're keeping that narrow focus cuz it is easier for the reader if you're trying to walk them through how to do a process of something, then yeah, you would wanna have all of the steps on there.
And like you're saying, crystal, if you have that easy to read, easy to scan so someone can just like get it and go, that's wonderful. But if you're talking about something that's like a piece of a bigger puzzle, I don't know, that just, that makes me sad that Google penalizes that. Well I wouldn't, I wouldn't feel sad about it because it really boils down to search intent.
Yeah. Because most people, you know, they're not looking for the overall global picture of something. They are looking for that really targeted piece of information. So that's what our content has to be. It has to be like to match that particular search query. And if someone, you know, reads like say my article and it answers the search query,
then they might have another search query for something else that expands on it or whatever. But anything that's gonna be on page one for that particular search query is Google saying this, these are the best options to answer your question the fastest. That's true. And that's, yeah. So you'll actually, you know, benefit from it because if you answer that search query then Google's gonna recognize,
oh, this person got this answer here and then now you get to move up in the search results. Good point. All right. Yeah. Shall we move on to seo non-friendly? Yeah, seo non-friendly. It's funny, before I started doing audits for others, I never really saw this pop up SEO non-friendly really. And so what I've learned is that if you have,
you know, strange characters in your url, like a ww.com/whatever with an ampersand or an an sign or an at symbol or exclamation point or anything like that, those are gonna be flags for seo, non-friendly URLs. That's one thing I learned I never even knew. Like it's never crossed my mind to put like an amper sand and I use those everywhere, but it's never crossed my mind to put that in a URL flag.
Yeah. I've seen it come up before. Gosh, where have I seen it? Like, like when I'm sharing an image or something to Facebook. Oh yeah. Sometimes weird symbols come up, huh? In the text and it's like, where did that come from? And I have no, I still don't know. But yeah, they're, I guess they're out there.
And then also, let's say you have a keyword and let's say that our keyword is good keyword. All right? That's, that's the keyword that we're shooting for. When you put it in the U R L, you want it to be good keyword because the dash is how Google reads a space. If you put good keyword that technically is a non-friendly r l,
because the, that's not a word, you know, good keyword is not a word by itself, it's should be separated into two. That's a good point. Yeah. So make sure you're writing your URL slugs, like word dash word. Yeah. And I usually, for me at least, I aim for like three to five words, so.com/and then three to five words with dashes in between.
Yeah. And sometimes I range from one word to five words I guess whatever, whatever number of words it is that whatever the keyword is that I'm going for. And I'll talk more about that too when we talk about the H one s because I just find keywords so fascinating. I'm kind of glad now that we left that one toward the end. Cuz I feel like you're gonna have so much stuff built up that you can talk about.
Yeah, I just have to remember what they are as I Get pen, you'll do it, you can do it, maybe you can. Okay. So that's seo, non-friendly. And then we have response code for xx, which if you do a search and you end up on someone's website and it's like, oh, you know, 4 0 4 error. I don't know why I can't talk today.
4 0 4 error. That's what this is talking about. Yeah. And I think it's fun. You know, I just like a landing page or you know, like a thank you page. And I know we're not talking about thank you pages right now, but just for anyone who might be listening that you know, you ever have like someone purchase something from you and then it's like what happens on that next page?
You know, like once you say thank you for buying whatever it is you bought, I never realized this, but that's a huge opportunity to be able to put something there to redirect them back to, you know, a blog or some other product or something else that is, you know, marketing for you. Right? You can make that page serve a marketing function well,
it's the same thing for four or four pages. So we've talked about this before, you know, it's like sometimes putting something funny there or you know, like I have, I have a picture on my Shopify page that says, oops, and it has me and my son Asher like laughing about something, you know, and it's like, oops, sorry,
you know, I don't know how you got here, but you know, let's get you back where you, you need to be. And I actually, the page looks like an actual page. It doesn't look like, you know, your standard 4 0 4 page because it does say oops. But it's like, maybe you were looking for this blog or maybe you were looking for these products.
So I added a couple different things to that page so that people could hopefully get back to what they were trying to get to in the first place. So yeah, And I have not been as creative with myself. I've been creative with clients and I've had a lot of fun. You can put gifts up there, you can put, like you were talking about pictures,
you can just be really funny with what you're saying on there. But mine, how it's set up, it just goes to I think like my homepage. So it makes the user probably feel like, oh no, I'm in this endless loop. Oh this must not exist. So it's a little bit more frustrating for me to do that for my users versus having a 4 0 4 page.
So that's definitely on my to-do list. Yeah. And most 4 0 4 pages are set up like that. Yeah. Where it will just simply say 4 0 4 and then a a sentence that says this page does not exist. And then it has a hyperlink right underneath that that says return to home. Yeah. You know, and it's like, okay fine. You know,
people can get back to the homepage and hopefully navigate wherever they were going. But you know, how much more fun is it to, you know, have a chance to kind of say hi to this person and you know, help 'em get to know you and your content or whatever a little bit better. Yeah. So yeah, at least you're like,
I feel like your brand personality really can come out there. Like your personality can come out there and if it is fun like me and you have very fun personalities and brands, so it's like, oh yeah, we're gonna make a joke, we're gonna make you laugh. And that's a much better, as you know, user experience. Yeah. And one other thing,
I know we're not really talking about the how here because we're gonna talk about that more on SEO shorts, but just as it popped in my mind, because I don't have this on my website, but I'd like to possibly putting some sort of search function on that 4 0 4 page because then it's like, okay, we don't know how you got here. Maybe they came from like Facebook or Instagram,
unlikely, but maybe they did and then maybe they came from Pinterest or whatever. So they may not know how to navigate your homepage. They may not have ever been on your homepage. So giving them a way to search for what they were coming to your site for might help them find it, you know, that much faster. I like that. All right.
Shall we move on? Sure. We've got two more. Okay. So next up we have title tag errors, Title tag errors. Okay. So I think again, this kind of happens when your title tags too long, so that's probably the most common one. I know. Like one issue that I'm seeing right now at a theme level, sometimes themes will append or add something to the end of Yeah,
each title. And like some people say it's good for s e o for every single one of your titles to end with your website name, but I'm like, mm, I disagree. I've, yeah, I've read other places where like that's also, that's outdated. Yeah. But if, if it's in your theme, sometimes you can't even control it.
It's like you, you know, you pull up your page and the title is just the title of page vertical bar. Yeah, yeah. Website name. And it's like, ah. And I think you and I were on the, on the phone or on Zoom or something together one time and I went into my Squarespace and I found, magically found this place where it's like it had a set theme that's right for my pages.
And I was like, wait a minute. Because I think, I think we had found an error on my site audit tool that said like, title tag too long. So we, I went and I was like poking around and I found that and I updated it. Yeah, Yeah. Cuz it was, it was confusing. Another error that you might see with title tags the same thing like meta description because if you duplicate a page,
oftentimes it's going to duplicate the title and the meta description. So you might also see a duplicated title tag there. Yeah. And one thing, I was gonna mention this with H one, but it's still the same thing in, in Shopify and like the e-commerce platform I'm most familiar with the title tag and the H one are the same thing, like H one title tag and product name.
Those are all like synonyms on Shopify. Just like automatically. No they, but they're, they're different. You have to put the same thing in different places. Like say for like sometimes even if you don't create, remember how you said earlier, Google just fill it in for you. Sometimes if you don't intentionally create a meta title, it will fill it in with your product title or something like that.
But it's good to go ahead and you know, name your product and that's your title tag or your product title. And then also down where it's time to do the meta description title, put that same information there. Interesting. Cause they're essentially the same thing. That's interesting. Yeah. And I know there's, I, there's probably been some, like you've probably heard some people say,
oh, your title shouldn't match up exactly with your meta title. But I was listening to another guy, it was the same guy that I was telling you I wanted to have on about local seo. Oh yeah. And the host was asking him and he's had a, an SEO company for like 20 years and the host was asking him a clarifying question about H one s and meta titles.
And I was like, I'm so glad to hear what his answer is because I've heard it from both sides that either they shouldn't be the same or they should. Yeah. And he was like, oh yeah, they should be the same. Just make it easy. And if you go into like ATS and do a side audit, ATS will actually flag your page as an error if the H one and the meta title are different.
So that's how I first learned about that. I wonder if, I wonder like how much that impacts someone's AEO strategy, domain authority, that kind of thing. They're like ranking I wonder because mine don't, well depends On if, yeah, it just, it just depends. I mean if they're similar then you know, that's probably fine. But I think it just shows Google that it's,
you know, the technical SEO pieces done there. I guess This is true. I just make sure to have my keyword or key phrase in there. That's is interesting. All right. Shall we get to your favorite one of this list? Okay. The multiple or no H one s. Okay. So we've talked about this before about the fact that like no one really told us what an H one is or what an H two is or what an H three is.
And so I just wanted to talk really quick about header hierarchy because that's what this essentially is. And so your H one is typically going to feature, well it's always should feature your primary keyword that you want the page to rank for near the very beginning or at the beginning of that title. And so that's the first thing. Now what how this is so helpful is that once you have your keyword in the title,
you don't need to necessarily repeat that particular key phrase over and over again because that's where like keyword stuffing comes in. And so once I learned that it made it a lot easier to write for the rest of the page because now when I have an H two, which is a header two, which is kind of like a section heading, you know I'm using a like an alternate form of that keyword.
So I'm still talking about the thing, but I'm using maybe a long tailed keyword that's related or something like that, but I'm not using the exact same keyword. And then like an H three is when you break down parts of whatever that section is into even more pieces or whatever. And that's how Google can crawl your site and understand like the hierarchy and like H one's most important H two supporting the H one and the H three is supporting its H two,
whatever it's under, and then you can go back to an H two or whatnot. Yeah. And as you're, okay, so a couple things that I wanna point out. When I'm writing with H one s, I don't always get hung up on making sure that the keyword is toward the beginning. So if you have headings that you're reflecting on or you're looking at and you're like,
oh my gosh, it's not toward the beginning, don't panic. It's just, it's more important that it's in there. So if it's in there, you're doing great. I like to write my headings when I'm doing copywriting specifically. Like the two that I really like to highlight are either like, what's the transformation that's happening on this page, especially as they relate to case studies or what problem are we gonna highlight and talk about here.
So I find that really helpful, especially with blogs. So transformation, transformational problem. Definitely keep those top of mind. Oh, and then one thing I like to do, either when I'm writing or suggest to people, like I suggested this in the case study training, is to take all of those headings, take your H one and remember there can only be one H one per page ever.
They're super territorial as much as you're, you're, you might be tempted to throw an extra H one in there, don't like, I know it's a pretty font and everything, but it's only one. But what I'll do is I'll pull out all of the H one s, h two s, h three s in the order that they show up on the page because at least 80% of people who read a webpage are skimming.
So if you can pull all of those headings out and just skim down the headings and if it makes sense, you're doing good and your reader will more than likely be able to get the point of what you're saying. So keep that in mind as you're writing if it helps you. I know that my SEO basics, what do I call it? Checklist has that on there.
Like it has a space where you can put your H one in, it has a space where you can put your H two s and H three s so you can pretend like you're reading down your page. The other thing I wanted to mention is that with, you mentioned keyword stuffing, a good percentage ish to shoot for with your keyword is like repeating it on the page like two to 3% of the time.
So if you have a, what would that be? Like if you have a hundred page, a hundred word count for a page, you're gonna say the keyword like two times, right? Did I do the math on that, right? I think So, yeah. Yeah, you did the math and honestly, you know, if you're a beginner and all of this is sounding a little bit like Greek to you,
I cannot recommend surfer SEO enough because surfer, actually surfer is what made me finally like it does the light bulb go off with the H one and the keyword? Because in e-commerce, you know, our keyword should be a part of our product title. But you know, according to surfer, when you create an article and you have, you know, your H one,
once you have that main keyword in there, once you might actually start to turn the the red, yellow, green thermometer thing, you might turn it red by putting it in, put that keyword back in the article somewhere because it's like the main thing and it only needs to go there once at the top. And so that's kind of where I've like made that connection between,
oh this isn't just for blogs, this is for products as well. And so a tool like surfer will spell it out for you. They'll tell you exactly, you know, how many words you need to write, how many or what keyword to use, where to use them, you know, like what keywords to use in headings and that type of thing.
It just takes the guesswork out. And then once you've written it a few times and written like that a few times, you start to understand the, yeah, you know the format and the template and you can probably kind of create something for yourself. But that is the surfer is a great way to get started and really kind of understand that. Now the other thing I wanted to talk about was the,
for the product pages and collection pages for e-commerce, a lot of times, you know, let's say you have a red T-shirt, right? Okay, so that's your keyword red T-shirt. So that's gonna be your product title, red T-shirt. But that's nowhere near as long as it needs to be for a page title or a meta title. So instead of just writing red t-shirt,
what I learned from page fly, they had a, it's, it's on YouTube, I'll see if I can find the link to the, the video. But it was an amazing free masterclass about how to write better converting product pages. And so instead of just red t-shirt, what you do is you write red t-shirt and then maybe add a vertical bar and then add a quote from one of your customers.
Ooh like I love the way this feels. Or something like that. Something that evokes emotion so that when someone sees red t-shirt, they don't just see the bland product name because you need that for the keyword for people to find it if they're looking for a red T-shirt. Right? But you want them also to feel why your red t-shirt is the best one.
That's awesome. And so, yeah, I, I made those changes for myself and one of my clients and it just, you know, it gives a page a completely different vibe. Yeah. You know, like it's, it is a motive. It's like talking to a friend, it's like reading a page that's a friend speaking to you. Yeah.
And I think the statistic is something like, I don't know, 80% or more people, 80% or more of buyers trust something are interested in something, want to buy something when they see a review they treat it like, you know, a friend or a family member talking to them about this. So that's wonderful. Yeah. And like for people who sell on Etsy,
you know, cause I have a, you know, soft spot in my heart for Etsy sellers cuz I am an Etsy seller. But it's like you have all of these reviews that you've built up on Etsy, but if someone comes to your website, they're not gonna see them. You can't just take those reviews and put 'em on your website. That's like frowned upon by Google.
And just like, you know, our last episode on Google My Business, Google My Business actually pulls in website reviews from like an Etsy. Yeah. Or from your own website or whatever. So, but what you can do instead is take those words from the reviews on Etsy and then add 'em to your H one or to your, your title tag and now you have a really great title tag that also showcases your product in your customer's words.
So yeah, exactly. Use those words from your people please. Yeah, it's just a wonderful combination of the two things, you know, like s e o and actual customer experience, you know, that's genius. So That's awesome you get with the case studies, but yes, I love that. I also, as you were saying that, I remembered that Hailey,
the photographer I worked with recently, she shared my, my full gallery yesterday and I was like, what can I, I do? And she's like, well actually if you could leave a review on Google, I was like, oh, for sure. She's like, the link is in my bio, so I just made sure to, to grab that link again.
So as soon as we hang up I'm gonna do that. Ooh, that's a good idea too, to put that Google. Oh yeah, my business listing in the link in bio. I know. Have you done that? I work with, no, I work with really smart people and I had Oh, but I think, I think my listing is live.
That's one thing I need to check before I put that link in there. But yeah, I was like, you're so smart. I love working with you. Wow. That's happening today over here on my to-do list. So yeah. Super good stuff. Well, Now, now that we have our marching orders, is there any, any final, any final words,
any final thoughts? No, this was great. I, we are so glad that we finally have this episode out for you. We're gonna link all the things I have notes to myself about surfer, seo, Jasper, the SEO basics checklist, SEO shorts, and then if you're able to find the page fly YouTube video, we will also add that in there.
But we appreciate you, we're so glad that you're here listening to these things. We want to cheer you on. We want to answer any questions that you might have. So there's definitely a link in the show notes if you want to share anything, question, win, whatever, we're here for you. Yeah. So awesome, thanks for being here today.
Hopefully, you know, either my approach or B'S approach really resonates with you. And so, you know, take either one of our approaches, mix 'em together, whatever. Just make, ignore Us completely. It's fine. Yeah, it's fine. You do don't don't ignore us completely. No, no. I mean don't do that. They're here listening though,
so I mean that's good, right? Yeah. Trust us. It's like I told Asher, I was like, Asher honey, seriously you think I would tell you to do something that's gonna hurt you? Yeah, really. I love you. I care about you. And even though we don't know each other very well, you know, I do care about you and I hope that you know this is helpful to you.
Yeah, We want you to win. We want you to succeed. So let us know if there's anything else we can do. Until next time. See ya. Bye.