Supercharge your SEO in 2024 with the Simple and Smart SEO Squad 3 Day Challenge!
I specialize in the following for Shopify Stores: ux consulting, ux advisory, ux consulting services, ux design consultancy, ux consultants, ux consultant, ux design
A FREE 3 Day Challenge for Business Owners With Websites!

Supercharge Your SEO for Sales

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What SEO Squad Founding Members Are Saying ...

SEO SQUAD best class EVER!

Thank you Crystal! #IYKYK

Join the Challenge

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By signing up you agree to receive emails from us :)

Hey, my friend! Are you dreaming of steady sales and quality leads from your website?

You’re probably wondering..

  • Where to even start with your optimizing efforts.
  • How to stay consistent.
  • If you have what it takes to be successful with SEO.

If so, this is for you!

I feel seen!

Want to feel excited to work on your website?

So Handmade, LLC said: "SEO Squad is amazing! So glad to be apart of it!

Join The Challenge!

What to Expect During This 3 Day Challenge

You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge. Don't worry, your task won't take long at all, and it will be well worth it!

Community

Join our event Facebook group and meet likeminded business owners. Cheer each other on and help each other with your daily tasks.

Get feedback from Crystal and the other members of the group!

Prizes

Engage in the Facebook group for a chance to win fabulous prizes.

Our most engaged group member will receive 3 months free inside of our SEO Squad! You'll learn all about it inside of the group!

Action

You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge.

Don't worry, your task won't take long at all, and it will be well worth it!

By signing up you agree to receive emails from Crystal :)

Ready to Have The Best Year Of Online Sales in 2024?

My mission is to empower women like you to design your own lifestyle and create the business website to support it.

Hi, I’m Crystal, Founder of Collage and Wood, Host of The Simple and Smart SEO Podcast and your Challenge Host!

This 3 Day Challenge is the exact event I wish I could have participated in when I first started my journey towards designing my own online store to sell my handmade products.

Here’s my story:

It all started by the birth of my son. As an athlete and volleyball coach, I was no stranger to challenges, but the idea of balancing motherhood with work seemed impossible.

And the cost of childcare was an easy no.

I needed a solution that would allow me to be there for my son without compromising our financial stability.

So, I turned to my passion for creating handmade photo collages on wooden letters, a project I once did for my volleyball team.

My personal values, centered around my faith in Jesus Christ, my commitment to being a good wife and a great mom, and my relentless work ethic are the foundation of my business. To me, entrepreneurship is an extension of sports competition - a constant challenge to outdo yesterday's performance.

Overcoming personal challenges, including abandonment by my birth mother to a heart attack in 2020, has shaped how I run my business. Each setback has only strengthened my resolve to prioritize what truly matters - living a creative, meaningful life and making a positive difference in the world.

Every email I answer, every product I create, is a testament to my commitment to making our customers feel genuinely cared about and important. I know what it's like to feel unrecognized, and I want to make sure our customers - particularly moms - feel seen and appreciated.

Incorporating my faith into my business, I respect and value the dignity of every individual, recognizing their worth as creations of God. As a biracial woman in an interracial marriage, I understand the struggles of those who feel marginalized and strive to create an inclusive space through my business.

Entrepreneurship comes with a unique set of challenges that even your best friends might not understand.

I know you crave the accountability of a guide who knows the way. And the "they get me" feeling in a group of like-minded business owners.

Crystal Waddell looks at the camera and gives a thumbs up!

After my heart attack, I realized two things:

1: I wanted to live a creative life. Creative in practice, as a business owner. Creative in career. Meaning I could work when I wanted and where I wanted. Selling online and teaching other people how to do the same checks both boxes.

2: I couldn't take it with me. All of the knowledge, tips, tricks, mistakes, insights from running a handmade e-commerce store - I wanted to put it out in the world to help the next woman like me with a dream to set her own priorities.

That's why I started the Simple and Smart SEO Show podcast, and that's why I'm hosting this challenge!

So, are you in?