Contact Crystal Waddell:

Simple and Smart SEO Show Podcast with Crystal and B

Hey, we are Crystal and B (or B & C).

The simple and smart seo show with crystal waddell and brittany herzberg

We know SEO can be a complicated thing to learn about but it doesn't have to be!



  • Brittany and Crystal met in 2018 when they were both learning about copywriting and marketing
  • They bonded over their shared love of (COFFEE and) helping others and their willingness to learn.
  • They are grateful for the conversations they've been able to have that have helped them both grow their businesses.


  • SEO is important because it can help a business be found by people searching for what they sell
  • SEO is simple and can be done with small changes
  • The best way to answer SEO questions is to think about what questions people are Googling - and answer that!
  • Listen to the Simple and Smart SEO Show Podcast and learn how you can make your website rank higher for FREE!

Something else you may like? Our PRIVATE podcast, SEO Shorts! For only $10/month, you'll get an even deeper dive about implementation strategies that we talk about on the show!

SEO Shorts: the best SEO podcast (and it's private!)

Episode 1: Welcome to The Simple and Smart SEO Show

Episode 2: What is SEO? The Importance of Growth Mindset in SEO

 Episode 3: How To Optimize Your Pinterest Account For SEO

Episode 4: Instagram Search: How to Rank Higher in 2023

Episode 5: Best SEO Tools of Top Experts in 2023 - Free and Paid

Episode 6: AI That Helps Your Etsy Shop and Shopify SEO (An Easy Way to Improve Your Store!)

Episode 7: What is SEO in 2023? (The Solopreneur Guide with Laura Jawad - Pt. 1)

Episode 8: What is SEO in 2023? (The Solopreneur Guide with laura Jawad - Pt. 2)

Episode 9: On-page SEO Mistakes: Tips to Improve Your Website

Episode 10: Need to Improve Your SEO On Your Own? [Listen To This Episode] With Erin Ollila

Episode 11: Let's Chat About Google Analytics-4, [aka GA-4] Are You Tracking Your Website Traffic?

Episode 12: You Probably Don't Need To Hire An SEO Expert If You Can Understand These Words!

Episode 13: Is SEO Dying? Should You Switch To Paid Ads? With Ads Expert Ashleigh Chanel! (Part 1)

Episode 14: The Road To Making GOOOOOD Sales [Using SEO and Ads] With Ashleigh Chanel (Part 2)

Episode 16: Podcast SEO

Episode 19: With Emily Reagan (Part 1)

Episode 20: Missing out on traffic? SEO tips for business owners with Emily Reagan (Part 2)

Episode 21: Learn How to Optimize Your Podcast For Google and Apple with Podcast Producer, Leah Bryant!

Episode 22: White Hat vs. Black Hat SEO: Which SEO Strategy is Right For You? With SEO Expert and Consultant Stephanie Long (Pt. 1)

Episode 23: White Hat SEO Techniques (Part 2) With Stephanie Long 

Episode 24: Creative SEO Tips: Boost Your SEO With Public Speaking

Episode 25: Conversion SEO: Blending PR and Search Engine Optimization With Semrush Surround Sound. Featuring Alisa Meredith. 

Episode 26: You Won't Find a Better Deal on SEO AI Writing Software - So act Now! (Black Friday Special Episode: Surfer SEO Behind The Scenes)

Episode 27: INTRODUCING: SEO Shorts! (SEO Tools we love for Keyword Research)

Episode 28: Workflow Tips, Systems, & SEO Strategy, OH MY! With Dahlia Orth, a Systems Strategist and Honeybook Pro

Episode 29: Launch With Confidence: SEO and Successful Product Launches With Brenna McGowan

Episode 30: Why LinkedIn Is The Missing Link In Your SEO Strategy: With LinkedIn Expert Salina Yeung

Episode 31: What's keeping You Up At Night? Solving Customer Problems With SEO & Content w/Marketing Fixer Sunny Logsdon

Episode 32: Image Size For Websites: And How To Use ScreamingFrog With SEO Expert Stephanie Long

Episode 33: Unlock Your SEO Potential in 2023! Brittany Herzberg & Crystal Waddell's Top 6 Episodes

Episode 34: How Task and Content Planning Helps You Win The SEO Game: An Online Business Owner's Ultimate Task List

Episode 35: Unlock the Secrets to SEO & SOP Magic w/Dolly DeLong: Learn How To Create Your Own System For Success!

Episode 36: The Benefits of the Google Business Profile (the artist formerly known as Google My Business!)

Episode 37: There's No Shame In Your SEO Game: 5 Common Website Issues We All Experience

Episode 38: Great Messaging is Great SEO. Discover Your "Magic Message: w/Marisa Corcoran

Episode 39: Tap Into the Power Of An Off-Site SEO Strategy With Copywriter Erin Ollila

Episode 40: Unleashing the Power of SEO: Part 2 of Our Sizzling Hot SEO Dictionary Episode!



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