E-commerce is growing at an exponential rate, and the competition to find a niche and stay ahead of the pack is getting more difficult.
If you want to grow your e-commerce store, it's important that you try new strategies and continuously work on improving what you're already doing.
In this blog post we will explore 7 ways to help grow your ecommerce store!
Using the Shopify Pinterest Integration to the full: Blogging plus a Pinterest Business Account
The first step to growing your e-commerce store is creating a blog post series about your top products.
Pinterest has long been known as a blogging platform. One thing I wish I had done years ago was to simply write about the products that people bought from my shop and the stories around their purchase.
Stories like these help you connect with the buyer and gives them an emotional connection to your product.
Creating a blog post series is also beneficial because it allows people to find information they might not have known about otherwise, and they start to see you as an expert in your niche.
This is important because it builds trust with your customers and potential customers.
A blog post series will also give you more content to share on social media and other platforms, which can help you grow your online following.
To truly get the most out of a blog post series, try creating an infographic or video for each one! This is a great way to create something that people really want to share with their friends and family, which can help you build your community on social media.
Creating blog posts is one of the most effective ways to grow your business online. Don't be afraid to jump in! Pinterest is not just about home decor and DIY projects - it's where your customers are going to find inspiration.
Shopify merchants have a significant advantage when it comes to selling on Pinterest. It's where they are looking for your solution.
Pinterest Ads and the Pinterest Tag
Sometimes, it makes a lot of sense to talk about yourself. Actually, when it comes to business, it ALWAYS makes sense to talk about yourself!
How else will people know your products are so awesome?
The Shopify app makes it easy to get people talking! Have you seen the integrated setup that make it easy for merchants advertising to get started fast?
And when you connect Pinterest, you are essentially setting up another marketing channel with just a few clicks.
Pinterest offers shopping features without the ad spend - and it's simply a byproduct of the shopify integration.
Pinterest accounts designated as "business accounts" and connected via shopify automatically qualify you for special pins called "product pins."
Plus, your product pins will be shown on the shop tab within Pinterest, which is another FREE way for your business to get in front of your ideal audiences!
The new Pinterest app makes it easier than ever to market your business from your phone.
Check out my blog on how to get "Verified Merchant Status" on Pinterest, which makes product pins and showing up on the shop tab super simple.
If you have products, you need to take advantage of this free integration.
You can share multiple product feeds from your main product catalog and sit back and watch the automatic daily updating that Pinterest and Shopify manage on your behalf.
Have I convinced you to add Pinterest as a marketing channel yet? I can't believe that any Shopify owner wouldn't want to connect their product catalog to Pinterest!
Creating shoppable pins automatically through your product line is so much more simple than the rich pins of the past.
Install the Pinterest tag by simply connecting your store to your Pinterest business account after you log in online.
Pinterest is the perfect partner for your store that you didn't even know you needed!
Then, once you've generated some traffic, it will be even easier to run dynamic retargeting ads using a Promoted Pin (aka ad).
By the way - did you know that Pinterest offers a free $100 ad credit to new advertisers? For each individual store you have, you should take advantage of this!
Another great opportunity for Shopify merchants advertising online!
Re Engage with your customers using Social Media
Another way to grow an e-Commerce store is by having a solid social media presence. Social media platforms are great ways to get more eyes on your product, but it’s important not just be active there every once in a while.
You'll need to take the time to create quality content that will get people’s attention consistently. When you're creating, remember that many people are now viewing your content on mobile.
With a business account, you'll be able to use demographic information and insights such as mobile users vs. desktop users to guide your content creation.
One strategy to use is to share your blog posts on social media, but make sure they are something you want your followers to see! Otherwise, it can be a waste of time and energy for both you and the customer.
Don't worry about growing your following; instead, focus on creating content that matters.
You can also turn your best performing posts and posts into ads. Pinterest ads are called "Promoted Pins" and you can use the Facebook Business Manager to create ads for Instagram.
Connecting your website to Pinterest is a MUST DO for shopify product sellers.
It's one more channel that will showcase your products FOR FREE!
Create Idea Pins that you can then use to tag your products.
And make sure you install the Pinterest tag so that you can track the conversions from Pinterest.
This is an awesome integration between your Shopify account and Pinterest account, so installing the Pinterest tag ASAP is a must!
You can also partner with other brands to offer discounts on their products when customers buy from you as well. A great time to do this is around holidays: Black Friday, Cyber Monday and Christmas.
You'll find that other stores will want to promote their products as well on these days because they're big sales opportunities for them too.
Don't confuse this strategy for follow trains or follow for follow schemes. What you want to attract are BUYING customers, not faceless followers who don't interact with you or care about your products.
Using the Pinterest channel as part of your marketing strategy will help you build a community of like-minded Pinterest users.
Another way of doing this the RIGHT way is by creating a unique discount code just for your customers when another brand offers you one. It's win-win! Everyone benefits from it: the customer gets double discounts AND YOU GET MORE SALES FROM IT!
Create unique codes for your Pinterest channel and your Facebook and Instagram channels. It's another way to track your leads.
You can also partner up with other brands if they have great reviews or high ratings on other e-commerce platforms like Etsy, because it will imply that you're offering quality services/products on your website as well.
It's also ideal to use the same account name as you use on other social media channels so that people know they are in the right place and it reinforces your brand.
Create straight from your phone using the Pinterest App and the Shopify App
Utilizing the Pinterest sales channel for organic leads is just the tip of the iceberg for online businesses. You can also set up your Pinterest ad account to create shopping ads for your online store.
Connecting the Pinterest app on Shopify allows your catalog to link seamlessly between platforms and create shoppable product pins.
This is a huge advantage that Shopify merchants have over other online ecommerce sellers. Shopify provides so many helpful integrations for Shopify products - multi-feed support and more!
Let's recap with some top questions Shopify users have about using Pinterest for business.
Does Pinterest work with Shopify?
Yes, Pinterest is an excellent shopping and marketing channel for Shopify merchants. When you receive verified merchant status from Pinterest, Shopify will then connect your product catalog and Pinterest will automatically update the catalog daily - no code needed.
Any changes are automatically applied.
How do I use Pinterest with Shopify?
You can use the same Pinterest business account as a new app with your shop. Simply install it from the app store and watch the magic happen!
Pinterest is a great way to attract new customers for all types of businesses.
What I love about both both platforms is that they are constantly providing development resources to help business become more successful online.
How do I add Pinterest link to Shopify?
Simply connect your website using the app store within Shopify. Once your product catalog is connected, the Pinterest and Shopify systems provide multi feed support and link your products to your Pinterest account.
Unlike other sales channels, there is no extra work involved in updating your catalogs.
How do I import my product from Shopify to Pinterest?
Pinterest is one of the best sales channels for sellers because it's the simple integration of Pinterest within Shopify that makes the magic happen. As long as your product is showing in stock, the Pinterest sales channel will update your product availability to reflect your available inventory.
Let's sum it up for Shopify merchants
In conclusion, connect these amazing apps within Shopify will make your catalogs go further online and is a no-brainer for online shops. Businesses all over the globe are able to take advantage of this partnership.
Whether you are in the US, Canada, or beyond, new countries are gaining access to this feature every month in their local currency.
There's no easier way to get your product data uploaded to the world wide web and in front of buyers who have expressed interest in your product or niche. Local businesses can utilize a Pinterest ad to target clients by indicating specific local data.
Join my free newsletter here to stay up to date on all things Pinterest, Shopify, and SEO.