Pinterest is the perfect platform for marketing content.
It has a very large and engaged audience and it's easy to use. The only problem: how do you get your pins noticed on Pinterest? Trust me, I know this pain! You pin an image then sit back and wait, but nothing happens. Pinning images is not enough - we need to take matters into our own hands if we want to see results from all of our hard work. In this post, I will tell you how I got my pins noticed on Pinterest so that your business can be successful too!
Step 1: Create Compelling Visual Content for Pinterest
Pinterest is a visual platform, so it's important that we create images for our pin posts that stand out. I recommend using Pinterest image tools such as Canva and to find the perfect design or background photo. You can also use free stock photos like those available from Unsplash .
But what about your text? The best pins have written text that give the image context. When creating pins, think outside of the box: add colors, use bold, easy-to read fonts, etc… Make sure that your end user, the pinner, knows exactly what your pin is about and understands what they will get if they click through!
Also, remember to use keywords when you write your pins so that people can find them!
Step 2: Create Multiple Pins - Create A Variety of Pinterest Images.
Pin as many images as you can from your own content and be sure to use relevant keywords in your descriptions. Mix up the design so that Pinterest considers it "fresh" content. This way each image is optimized with different text and descriptions which will help search engines like Google understand what the pin is about.
Furthermore, having multiple variations of the same product or service could increases sales if you use the opportunity to show users how they can use your product in different ways or buy more than one at a time.
And even better yet - every single pin link points back to your original article for additional traffic flow. This means more opportunities for sales.
Step 3: Create themed boards for your pins on Pinterest.
In order to get noticed on Pinterest, you need an attractive profile with well-organized boards . Using a business account on Pinterest, be sure to name each of your boards according to keywords.
And no, you don't need to use hashtags on Pinterest.
Pinterest is the perfect platform for marketing content, and with a little help from us you can be sure your strategy will bring in more sales.
If you want to learn how to use this amazing social search engine site effectively, we offer an intensive workshop that teaches marketers how to create successful pins and boards using tried-and-true methods.
Whether it’s creating product descriptions or understanding what motivates people online, our experts have all of the answers! For those who are ready for some hands on help but don't have a lot of time, consider joining one of my 4-week Pinterest Immersion Experiences.
In just one hour per week for four weeks, I'll show you how to maximize your presence on Pinterest. And the best thing: all sessions are recorded so you can watch them at your own convenience!
Visit pinmyshop.com to sign up today!
Good luck and happy marketing!
Crystal, The Pinterest Pundit
About the Author:
Crystal Waddell is a Pinterest expert and marketing strategist who helps creative entrepreneurs build profitable businesses. Crystal started her own company in 2013 and went full-time with it in 2021. Her mission is to help other online business owners grow their website traffic and revenue through Pinterest Marketing and strategic SEO. Each month Crystal hosts a hands-on workshop for business owners who want to learn to use Pinterest effectively for their businesses. For more tips on growing your business with Pinterest and SEO, check out www.pinshop.com or follow @pinshopify on instagram!