Wordpress SEO Services vs. Shopify: Optimizing For Ecommerce
by Crystal Waddell on Aug 07, 2022
If you're running a Shopify or WordPress website, it's important to make sure that you're taking advantage of SEO services.
SEO, or search engine optimization, is the process of improving the visibility and ranking of your website in search engine results pages (aka the SERPs).
By optimizing your website for search, you can improve traffic and generate more leads and sales.
In this blog post, we will discuss how to optimize your Shopify or WordPress website for SEO.
We'll take a high level view of on-page optimization, backlinking, and keyword research.
Let's compare the SEO tools in Shopify to the ones in WordPress.
WHY YOU SHOULD START LEARNING AND IMPLEMENTING SEO FOR YOUR WEBSITE
Finally, SEO can also help improve the overall quality of your website.
By making sure your site is properly optimized, you'll ensure that it loads quickly, is easy to navigate, and contains high-quality content.
All of these factors will help improve the overall user experience on your site, making it more likely that visitors will stick around and convert into paying customers.
So there you have it: three good reasons why you should start learning and implementing SEO for your website today.
Don't wait – the sooner you get started, the sooner you'll start seeing results!
Shopify and WordPress are two of the most popular platforms - and for good reason.
They're both user-friendly, customizable, and offer a wide range of features.
But when it comes to SEO, there are some important differences between these two platforms. Let's take a look at how Shopify and WordPress stack up when it comes to SEO.
Shopify is a hosted ecommerce platform, which means that all of the technical aspects of running your website are taken care of by Shopify.
This includes things like hosting, security, and scalability.
One of the benefits of this is that it frees up your time to focus on other aspects of your business, such as marketing and SEO.
A few hidden gems about Shopify that only users understand include these:
Shopify has 24/7 support available via chat on their website. So if you are side hustlin' after your day job and need help, it's available when you are.
Adding apps to your Shopify site is easy.
If you want to build your ecommerce business online with Wordpress, you will need the WooCommerce plugin
WooCommerce is a plugin that can be used with WordPress to create an eCommerce site.
When using WooCommerce, you will need to create products and assign categories to them. You will also need to create pages for your checkout process and for your terms and conditions.
When setting up WooCommerce, it is important to configure the settings properly.
You will need to set the currency, the location of your shop, the tax settings, and the shipping settings. You will also need to set up payment methods.
When creating products, you will need to provide a title, a description, an image, and a price.
You will also need to assign a category to the product and specify whether it is digital or physical. You will also need to specify whether the product is available for sale or not.
WooCommerce provides a number of options for marketing your products.
You can add product tags, add product categories to menus, create product widgets, and create custom links.
You can also specify whether you want the buy now button or the add to cart button displayed on your products.
When it comes to SEO, there are a few things you should keep in mind when using WooCommerce.
First of all, make sure that you have filled out all of the necessary information for each product including the title, description, image, and price.
Additionally, make sure that you have configured the settings properly so that your site is as search engine friendly as possible.
SHOPIFY SEO SERVICES VS USING A WORDPRESS SEO COMPANY
When it comes to SEO, Shopify and WordPress are two of the most popular platforms.
Shopify is a hosted eCommerce platform that provides users with an easy-to-use interface for creating and managing their online stores.
WordPress, on the other hand, is a content management system (CMS) that can be used to create any type of website, including eCommerce stores.
Both Shopify and WordPress offer a variety of features and plugins that can be used to optimize your website for customers looking for what you have to offer.
SO, WHICH ONE IS BETTER FOR E-COMMERCE SEO SERVICES? SHOPIFY OR WORDPRESS?
Well, it depends on your needs and preferences.
If you're looking for an all-in-one solution that is easy to use and doesn't require much technical knowledge, then Shopify is a good option.
Shopify also offers a variety of built-in SEO features, such as automatic sitemaps and meta descriptions, that can help you optimize your website.
If you're looking for more control over your website and want to customize your SEO strategy, then WordPress is a better option.
While WordPress doesn't have as many built-in SEO features as Shopify, it does offer a wider range of plugins and themes that can be used to optimize your website.
Many developers consider that a positive because than they have greater control of customization.
Additionally, WordPress is a more popular platform than Shopify, which means that there is more information available on how to optimize WordPress websites for SEO.
If you're not sure which platform is right for you, we recommend trying out both Shopify and WordPress and seeing which one you prefer.
Both platforms offer free trials, so you can test out each one and see which one works better for you.
ON-PAGE OPTIMIZATION FOR SHOPIFY AND WORDPRESS
Now that we've covered the basics of SEO, let's take a look at how you can optimize your Shopify or WordPress website for search engines.
One of the most important aspects of SEO is on-page optimization.
On-page optimization is the process of optimizing individual web pages to rank higher in the SERPs.
There are a few different factors that you need to take into account when optimizing your web pages for SEO.
Let's take a look at those now.
TIPS FOR ON-PAGE SEO OPTIMIZATION
Use keyword-rich titles and descriptions:
When optimizing your web pages for SEO, be sure to include relevant keywords in your title and meta description.
This will help your website rank higher on results pages when people search for those keywords.
Optimize your images:
Make sure that all of your website's images are optimized for SEO.
Include relevant keywords in your image file names and alt text to help your website rank higher in the SERPs.
Use keyword-rich URLs:
Include relevant keywords in your website's URLs to help your website rank higher in search.
The end of a URL is called a slug and it looks like this: yourwebsite.com/this-is-a-slug.
Placing keywords directly after the "/" is
Use internal linking:
Internal linking is a process of linking to other pages on your website from within your own web pages.
This helps search engines crawl your website and can also help improve your website's ranking in organic search.
To do this, simply add links to other pages on your website from within your own web content.
SHOPIFY AND WORDPRESS SEO CONSULTANTS
If you're looking for WordPress SEO services, we can help! We specialize in the initial set up of basic Wordpress blogs.
We offer a variety of WordPress SEO services, including on-page optimization, link building, and keyword research.
Additionally, we are certified Shopify Partners who specialize in helping you understand everything about your ecommerce store - or implementing our knowledge on your behalf.
We also offer a wide range of other digital marketing support, such as Pinterest Marketing programs and other Pinterest support like our Pinterest Mindset Immersion!
Contact us today to learn more about our WordPress SEO services and Shopify SEO services.
FREQUENTLY ASKED QUESTIONS ABOUT SHOPIFY VS WORDPRESS WEBSITE
How do I add SEO to Shopify?
Luckily, Shopify is pretty friendly to SEO right out of the box.
However, there are a few key things you can do to make sure your Shopify store is as search engine friendly as possible.
To start with, make sure you have a unique and keyword rich title for each page on your site.
This title will appear in the search results, so make sure it accurately reflects what's on the page and entices clicks.
Next, take advantage of Shopify's built-in blog platform to create fresh content that includes relevant keywords.
Not only will this help your individual blog posts rank higher in the search results, but it will also help your overall website rank higher for those keywords as well.
Finally, make use of Shopify's built-in SEO features like meta descriptions, image alt text, and URL optimization.
These may seem like small details, but they can make a big difference in how well your Shopify store ranks in the search results.
By following these simple tips, you can make sure your Shopify store is optimized for the search engines and driving traffic to your site.
What is the best SEO for Shopify?
SEO, or search engine optimization, is a process that can be used to improve the visibility of a website on the search results pages (SERPs).
In order to optimize a website for SEO, various factors must be taken into account, such as the site's content, structure, and code.
One SEO tool that is not specifically designed for Shopify but is trusted in the SEO industry is Ahrefs.
I use Ahrefs to identify errors on Shopify websites and improve site optimization.
Does Shopify offer SEO services?
SEO is a long-term marketing strategy that helps to attract organic traffic to a site - and it requires more in-depth support than Shopify's awesome 24/7 help desk.
While there are many SEO factors that are outside of a platform's control, such as the overall quality of your website and your backlink profile, there are also some SEO factors that can be influenced by your choice of platform, theme, and apps.
The best question to ask yourself is: how much can I do on my own - or afford to pay someone else?
Shopify is a platform that is designed to be SEO friendly, offering users a range of features that can help to optimize their site for search engines.
In addition, Shopify also offers SEO services to help users further improve their visibility and ranking.
As a result, Shopify is a platform that can offer both the tools and the expertise needed to succeed in SEO.
Is Shopify blog good for SEO?
My blog is killing it - but I also use writing tools, SEO tools like Ahrefs and work hard to optimize my site with the latest SEO best practices.
It you want a strong organic presence online and show up at the top of organic search results, utilizing the Shopify blog is key.
Also, using your Shopify blog to write articles about your products and services is an easy way to build high quality backlinks and a site structure that search engine crawlers can understand.
Shopify blog articles are also automatically shareable on social media platforms such as Twitter and Facebook.
This makes Shopify blog a great way to reach out to potential customers and promote your products and services.
Plus, your Shopify blog articles can be easily translated into different languages, making them accessible to a global audience.
Is Shopify or WordPress better for SEO?
Both Shopify and WordPress are great platforms for creating a website.
However, when it comes to SEO, there are some key differences between the two.
WordPress is a self-hosted platform, which gives you more control over your server environment and lets you install plugins to further customize your site.
This can be beneficial for SEO, as you can fine-tune your settings to better optimize your site.
However, Shopify is a hosted platform, which means that your site is hosted on Shopify's servers.
This can be advantageous from an SEO perspective as well, as Shopify is constantly updating their servers to ensure that they are fast and secure.
Ultimately, both platforms can be great for SEO, but it really depends on what you're looking for in a platform.
If you need more control over your server environment and want the ability to install custom plugins, then WordPress may be the better choice.
However, if you prefer a platform that is easy to use and doesn't require much maintenance, then Shopify may be the better option.
Is Shopify better for SEO?
Like any good business owner, you want to make sure your website is optimized for search engines.
After all, if potential customers can't find your site, they can't buy your products or services.
So the question becomes, which platform is better for SEO: Shopify or _____?
When it comes to SEO, Shopify is definitely the better option.
First of all, Shopify is built on a solid foundation of HTML and CSS, which are two of the most important ranking factors for Google.
Additionally, Shopify sites are automatically responsive and mobile-friendly, another key ranking factor.
Finally, Shopify sites come with built-in blog functionality, which gives you the opportunity to create fresh content and attract new visitors.
So if you're looking for a platform that will help your e-commerce site rank better in search results, Shopify is the way to go.
Is Shopify more SEO friendly than WooCommerce?
When it comes to SEO, Shopify and WooCommerce are both strong contenders.
However, there are some key differences between the two platforms that can impact SEO.
For example, Shopify uses a proprietary content management system that is designed to be SEO friendly.
In contrast, WooCommerce is a WordPress plugin, and therefore inherits all of the SEO benefits and drawbacks of WordPress.
Additionally, Shopify offers more built-in SEO features than WooCommerce, such as automatic sitemaps and support for custom title tags and meta descriptions.
Ultimately, both Shopify and WooCommerce can be highly effective for SEO.
However,Shopify may have a slight edge when it comes to ease of SEO friendliness.
Is WordPress faster than Shopify?
Shopify and WordPress are both popular choices for building an online store.
But which one is right for you? If you're looking for a fast and reliable platform ready to optimize out of the box, Shopify is the way to go.
Shopify's servers are optimized for speed, so your site will load quickly for visitors no matter where they are in the world.
WordPress, on the other hand, is a bit more versatile.
With WordPress, you have the option to choose from a variety of different hosting providers.
Some hosts are faster than others, so it's important to do your research before selecting one.
You'll also need to be comfortable working with code or modifying programs like Gutenberg if you want to use WordPress. Without Gutenberg, there is no drag-and-drop editor like Shopify has.
Overall, Shopify is the better choice if you're looking for a fast and easy-to-use platform for your online store.