In this episode of the Simple and Smart SEO podcast, we'll be discussing mindset and how important it is to have the right mindset when it comes to SEO
We'll also be sharing some tips on how you can shift your mindset to better reflect an effective SEO strategy.
B and I have both had our own mindset challenges with approaching SEO for our businesses and we share how we overcome them.
Spoiler alert: there are so many amazing tools to help you do an incredible job optimizing your website for search engines!
As Shopify store owners, it's important to develop our own custom SEO strategy because there is no one size fits all for every business.
Documentation is key for an effective SEO strategy.
This means taking the time to write down your product titles, collection titles, alt text, meta descriptions, blogs and on page copy.
This is so that you can document your keywords, changes and remember WHY you made an SEO change.
Utilizing keyword research tools like UberSuggest and Keywords Everywhere will help you optimize your site in a smart way.
Keywords are the terms that internet shoppers use to find the products and services you sell.
I like to tell the story of how I "optimized" my site for what I thought my clients were searching for - but in reality, I used my own internal jargon.
I make giant photo collages and people don't typically search "photo collages" for my product.
They search "senior night gift ideas" or "pictures on wood". This seems like such a small detail, but it makes all of the difference in the world to align the words on your website with the words people are typing into search.
Internal linking is also important parts of an effective SEO strategy.
When SEO experts discuss SEO fundamentals, they often refer to link building.
When you hear the term "link building," it often means getting another site to link back to you.
However, I have found great success increasing my organic traffic by focusing on INTERNAL links.
This simply means adding a link from one product page to a related product page.
Another effective way to add an internal link is to add a related link within a blog post - that takes your reader to a relevant product page.
By taking the time to do these things, we can ensure that our SEO strategy is tailored specifically for our business and that we're getting the most out of our efforts.
Mindset is everything when it comes to SEO.
By having the right mindset and taking the time to develop a custom SEO strategy, we can ensure that our businesses are visible online and that we're attracting the right customers.
If you'd like to listen to the whole episode, check it out here:
When it comes to SEO, there are a few key things to remember:
Search engines want to provide the best user experience possible, so they prioritize websites that are easy to use and that provide relevant information.
This is why SEO is so important – it helps your website rank higher in search engine results pages (SERPs), which means that more people will see your website and be likely to visit it.
There are a number of different factors that go into determining how high your website ranks in SERPs, including the quality of your content, the number of backlinks you have from other websites, and how well your website is optimized for certain keywords.
The best way to improve your website's SEO is to regularly produce high-quality content that is relevant to your target audience. What will HELP the people who read or visit your site?
This will not only help your website rank higher in SERPs, but it will also help you attract more visitors to your website.
Thanks for reading!
I hope this article has helped you understand the importance of mindset shifts in SEO. If you have any questions, please feel free to leave a comment below.
Thanks for tuning in!