Shopify Content Marketing and Content Strategy Mapping graphic

Shopify Content Marketing: How to Create a Content Plan

Want to create a content marketing strategy without a marketing agency, but you don’t know where to start?

Content marketing - what does it mean?

Developing a Shopify social media marketing and content plan is hard.

Most of us do not have marketing degrees and it’s tough to know where to start!


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It’s a terrible feeling! You know that content planning is important for branding and bringing in new customers, but where do you begin?

In this article, we will discuss how to create an effective content plan that can help your business succeed.

Content strategy considerations for your shopify store

Things to consider when developing your content strategy

First, identify the content types that are essential for your brand:

  • What types of content does your audience expect from you?
  • Which content formats will you use? Blog posts, videos, infographics, etc.?

Make sure to include all of these content types in your content plan.

Second, determine frequency:

  • How often should each type of content be published on social media channels like Facebook or Instagram?
  • For example, weekly blog posts, bi-weekly videos, or monthly infographics

Utilize content calendars to help you plan and track your content planning and publishing schedule.

There are many great content planning tools out there like Hootsuite or CoSchedule that can help make this process easier. My favorite is Smarterqueue.

Remember, content planning and developing a content marketing strategy is an essential part of a successful online business.

By taking the time to create a content plan, you are ensuring that your customers will always have something new and interesting to look at!

Make a plan - and then a back up plan b, c, d, ane e (all written on street signs)

How do you begin creating content for a content plan?

A content plan is a written document that outlines the content you want to publish and when. To create one, start by asking yourself:

  • what content would be most helpful for my customers?
  • how often do I want to post new content (weekly, monthly)?
  • what types of content will resonate with my audience?
  • where will I post the content? (social media, blog, etc.)
  • where can I find good content to publish?
  • what are the best ways to engage with my audience?
  • How do I create better content that will resonate more positively with customers?

Once you have a content plan in place, publishing new content becomes easier than ever before!

How to follow a content strategy - mind map

You’ll find yourself developing a content marketing strategy that perfectly positions your business.

Content planning is an effective way for business owners to outline their goals and clarify how they want to implement them.

This helps businesses stay focused on what matters most when it comes to content marketing. 

From there, it’s time to put your content strategy into action!

Let’s go through everything you need to know about creating an effective content marketing strategy for your Shopify store. It can be done – so let’s get started on making it happen!

How often do you want to post content?

How effective is a content plan if it isn’t followed up with action? Being consistent in posting content and engaging with followers will help ensure success.

Social media platforms such as Instagram, Facebook, Twitter all offer different ways to engage with potential customers – which makes sense considering they’re the most popular social networks today!

Remember: It’s not just about publishing content—it’s also vital that you monitor how people are responding to it so you can learn from their reactions and use them to inform future posts.

This allows businesses to create better content over time because of user behavior data!

That way, when someone engages positively or negatively with your content, you know exactly why and how to adjust your content marketing accordingly.

How to determine what content would be most helpful for your customers

There are different types of content marketing that can help businesses connect with their target audience.

What works for one business might not work for another – it’s important to tailor a content strategy specifically for each individual company!

Some popular content marketing ideas include:

  • blog posts
  • infographics
  • images/photos, videos
  • ebooks/whitepapers
  • webinars (or other video content)

All of which can be used as part of your content strategy on social media platforms such as Instagram, Facebook or Twitter.

Podcasts are also a great way to provide engaging content while building authority in your industry.

They’re perfect if you want to share your story, connect with customers on a deeper level or educate them about your products/services.

Where should I post content?

Once you’ve determined what content marketing strategies you want to implement, how often you want to publish and post it, the next step is figuring out where to publish it!

This will depend on the type of business you have and which social media platforms your target audience uses most.

Some businesses find that focusing on a content creation strategy that includes a blog, website and social media posts works best for them.

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Others prefer just using one platform and focusing all content creation efforts there.

It’s important to experiment until you find what content marketing efforts works best for you and your company!

Tools to help with creating better content

There are content marketing tools available that help content marketers create better content and execute their content strategy.

Some of these tools are free while others require a monthly fee or one-time paymentYou may want to consider a project management tool as well.

Some popular content marketing tools include:

  • Canva
  • Google Analytics
  • MailChimp (email list management)
  • Buffer (social media scheduling) and more!
  • Project Management Tool (Asana, Trello, etc.)

Remember to experiment with different types of content marketing efforts until you find what works best for your company’s needs – this will ensure success when creating an effective content plan.

Once you have everything in place it’s time to start implementing the content strategy regularly.

This will make content creation and implementing your amazing content ideas much easier than before!

The most important thing is staying consistent by monitoring how people respond to your posts over time.

Learn from their response to your content strategy and continue to create relevant content that resonates through your marketing plan.

Why creating a content plan is important

Here’s what I do know: most business owners and Shopify stores are so busy with their day-to-day responsibilities that they do not plan ahead when it comes to content marketing.

We are often distracted by what we need to do TODAY to stay in business.

But what if I told you that taking a higher-level overview of your content planning – and the execution of your content marketing – will help you far more than just surviving each day and week?

Can you imagine what it would feel like to have your content planned out and scheduled for the entire quarter?

Creating content could actually become an enjoyable process that you do yourself or outsource.

Most business owners think this is an impossibility, but I can show you how – and quickly!

That’s right, content planning for an entire quarter can be done in a day.

This could be you smiling because you have your content planned out for 3 months.

Which frees you up to live in your creative genius daily.

It frees you up to create content ideas specifically for your ideal client and execute a content strategy that you feel confident about.

Imagine feeling more relaxed – no more stressing about what to post today on social media.

No more sitting up in bed at night with a sick feeling in your stomach because you “never got around to posting today.”

Sound too good to be true? It’s not!

Preparing a content calendar and developing content marketing tactics that work for your business takes focus and commitment.

It’s not easy, but it is so worth it! Here are some ideas to help you create valuable content with efficiency.

Break your content plan down by quarter

Creating a content plan by quarter gives me insight and clarity on how the collaborations can fit inside my overall goals.

It also allows me to be more responsive to the current trends which I can then weave into my quarterly content calendar.

When you’re creating your content plan, think about your business goals and how your content can help you achieve them.

Once you have a good understanding of this, it will be much easier to come up with topics that are relevant to your target audience!

Need some help creating your content plan?

So, what are you thinking? Are you ready to begin content planning for your shopify store? Join my 6 month support program where we dive into ALLL of these elements of content for your Shopify store.

I can show you the exact way that I create my content plan, a plan that allows me to create and schedule content for an ENTIRE quarter before it starts.

Essentially, I will show you how to quickly analyze your strengths, your weaknesses, your opportunities and your threats – for you personally AND those of your business. Then we’ll make a plan that maximizes your strengths and opportunities.

You choose ONE platform to focus on. You choose one PRODUCT to focus on. And then we create content around that product to drive traffic to your website.

Content planning can be overwhelming. But having a plan makes it all manageable.

So there you have it – the ultimate guide to creating a successful content plan for your Shopify store!

Implementing a content plan can seem daunting, but with these tips it’s definitely doable. Utilizing a content planning tool can help you execute a solid social media strategy.

Just remember to focus on what will be most helpful for your target audience and tailor content specifically for them.

Additionally, experiment with different types of content marketing channels until you find what works best.

And lastly, make sure to stay consistent by monitoring how your target audience is responding to your posts over time so you can continue to create content that resonates.

With all this in mind, you’re well on your way to publishing great content that will help increase traffic from the search engines and conversions for your business!

A content plan is essential for any business and helpful for increasing awareness for your Shopify store.

By taking the time to plan your content ahead of time, you’ll be able to pcreate and schedule posts that are relevant to your target audience and help achieve your business goals.

Check out my favorite tools:

Content Scheduling: SmarterQueue

Content Creation: Jasper

Ecommerce Platform: Shopify (read this article for more information on the Shopify website builder)

FAQs About Content Planning For Shopify Stores

What is a content plan meaning?

Content planning includes all marketing tools, analytics and data-gathering activities needed to achieve your content strategy and marketing plan goals. Content plans cover anything that is related to SEO research tracking and blog writing.

What is the purpose of a content plan?

Content marketing helps to determine marketing goals and prioritize them. It enables us to plan the work and assure all marketing efforts will follow an individualized plan. The Content Strategy allows you to ensure that all your efforts are translating into tangible outcomes.

What are the six steps to creating a content plan?

Six Steps of Content Strategy. Set the objective. Plan phases. Think of which avenue you choose. Consider content types. Phase of operation. Create a content calendar. Analyze… – Find ways of improving.

What is content planning and analysis?

The process of content planning and analysis is the continuous examination of all aspects of your content marketing program to improve effectiveness. It includes regularly reviewing goals, strategies, tactics, performance against objectives and KPIs, as well as audience engagement data.

What are some benefits of having a content plan?

Some benefits include improved SEO rankings due to consistent high-quality content publishing, increased website traffic from social media shares of blog posts and other types of engaging visual or textual content assets, boosted brand awareness as a result of thought leadership positioning achieved through quality editorial contributions on other sites and greater customer loyalty cultivated via interactive and informative digital experiences.

How often should you review your content plan?

You should review your content plan at least once every three months to ensure that all aspects of your content marketing program are still aligned with your business goals and that you are taking advantage of the latest changes in search engine algorithms and social media platforms.


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Crystal Waddell

Founder, Collage and Wood

Hi! I'm Crystal. I have a passion for helping people and businesses find their voice on social media platforms like Pinterest and Instagram.

I am the President of Collage and Wood where we make personalized photo gifts, as well as Pin My Shop, where we teach businesses how to use Pinterest and SEO. In my spare time, I enjoy spending time with my son Asher and husband Jon while golfing or coaching Asher in soccer, basketball, or baseball.

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